01
Website project leadership
Hands-on experience managing site relaunches end to end: scope, milestones, dependency maps across content, SEO, dev, and tracking, plus launch run-books and post-launch QA.
Marketing Operations Manager
I build the marketing operating system
that turns leads into booked consults.
I'm a B2B marketing operations leader with 10+ years owning project rhythm, martech infrastructure, and website launches. I've led global site relaunches, built HubSpot-connected nurture and attribution systems, and kept cross-functional teams shipping when the roadmap gets complex.
About
Built for what Modern Family Law needs.
I build the operational backbone behind growth: project plans, team cadence, data integrity, and the systems that connect marketing work to booked consultations.
MFL is scaling a nine-person marketing team across 15+ locations while rebuilding the website. That needs someone who can own the project plan, keep SEO migration and tracking continuity on track, and give specialists the rhythm to ship. I've led website relaunches, HubSpot remediation, and cross-functional programs at Topcon and in consulting. This role is exactly that work.
Role fit
A strong fit for MFL's next stage of marketing operations.
Website project leadership, team operating rhythm, HubSpot data integrity, and the process documentation that lets a specialist team scale.
02
Marketing team cadence
Built operating rhythms for distributed teams: weekly status, sprint planning, master roadmaps, and Asana workflows that keep eight specialists shipping without bottlenecks.
03
HubSpot & attribution
HubSpot-certified with experience in lifecycle governance, UTM remediation, lead routing, and dashboards that connect channel activity to MQLs and pipeline.
04
SEO migration & tracking
Led URL mapping, redirect strategy, and GA4/GTM continuity across relaunches so attribution survives the cutover from first touch through CRM.
05
Process & documentation
Built playbooks, QA checklists, and quarterly retros that turn one-off wins into repeatable systems as teams and markets scale.
06
Sales & intake bridge
Partnered with sales ops on lead definitions, handoff workflows, and feedback loops so marketing and intake stay aligned on what converts.
Impact
Operations tied to business outcomes.
Selected results from website launches, martech builds, and pipeline-connected marketing programs.
177%Digital-sourced opportunity growth YoY
23%YoY lead growth
5Global website relaunches led
2×HubSpot certified
Domain fit
I understand the journey from search to booked consult.
Modern Family Law helps people through divorce, custody, and support at one of the hardest moments in their lives. Marketing has to earn trust, capture intent across states and practice areas, and route leads cleanly into intake. I've built attribution and nurture systems for high-consideration B2B and regulated categories where every handoff matters.
- Discovery
- Lead capture
- Nurture
- Booked consult
Marketing stack
Hands-on with the systems MFL runs on.
HubSpot as the marketing system of record. Salesforce for CRM. GA4 and GTM for attribution. WordPress for the site rebuild. SEMrush and Search Console for SEO migration. Zapier for workflow automation.
HubSpot
Salesforce
WordPress
GA4
GTM
SEMrush
Zapier
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